29 Years Inside the Industry
David Andan is a technology and marketing professional with 29 years of experience in the automotive industry across Europe and the United States. He began his career with General Motors Europe, leading teams that implemented decision support systems, brand websites, CRM platforms, and eCommerce systems for the Vauxhall and Opel brands, and later served as European product owner for GM’s vehicle ordering system.
He went on to lead cross-functional sales effectiveness initiatives before relocating to New York as Cadillac’s national retail marketing manager, where he worked closely with dealers on brand positioning, lead generation, and sales effectiveness, including the deployment of an AI-driven lead scoring system.
David’s final role at GM was global brand integration manager for OnStar, where he helped reposition the brand from a safety-focused service into GM’s technology ingredient brand across Chevrolet, Buick, GMC, and Cadillac.
David holds certifications in Blockchain Strategy from Oxford University, Digital Marketing from Cornell University, and AI Applications from the Kellogg School of Management, and remains closely engaged with emerging technology as both a practitioner and a self-described technology enthusiast. He currently runs a consultancy, Andan Consulting, advising organizations on digital transformation and implementation strategy.
Why this now
I believe technology should work for people, and not the other way round. Throughout my career, I’ve been on the front lines of business transformation, helping organizations use data and technology to work smarter, move faster, and create better outcomes. What I learned is that successful transformation is rarely about the technology alone. It’s about building trust, creating alignment, and helping people embrace new ways of working.
I started this consultancy to bring that experience directly to organizations navigating change. By combining real-world operating leadership with a certified AI strategy methodology, I help teams overcome stalled initiatives, accelerate adoption, and deliver meaningful results. For growing businesses, I also provide the executive leadership needed to guide transformation before investing in a full-time internal role.
Approach
I don't start with technology. Every engagement begins with a diagnostic: understanding where your data actually creates value, and how ready your organization is to act on it, before recommending a single tool or platform. It's the same discipline whether the client is a global OEM or a growing business, the scope changes, the method doesn't.
Start a Conversation
Whether you're an automotive OEM, a dealer network, or a growing business in another industry, the first conversation is free and low-pressure. A chance to figure out together whether this is the right fit before anything's scoped.