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BEYOND THE HYPE CYCLE
A decade ago, blockchain was supposed to fix vehicle ownership records for good — one shared ledger instead of every manufacturer, dealer, and lender keeping separate books. It's been piloted repeatedly since 2015. It has never gone into production.
My white paper, Beyond the Hype Cycle, uses that example to make a broader point: technology should follow the business need, not the other way around. The real question before any investment isn't whether a technology is impressive; it's whether it actually fits the problem you're solving, including whether it only requires your organization to act, or many independent organizations to move together first. Get that alignment wrong, and even a technically sound solution can sit unused for a decade waiting on a coordination problem it was never built to solve.
This is the same discipline behind my Digital Transformation offering: an AI strategy and opportunity diagnostic that starts by asking what a business actually needs before recommending any tool, platform, or architecture.
What a Decade-Old Blockchain Use Case Teaches Us About AI, Coordination, and Technology Adoption in Automotive
